logo animation for Soleda showing four natural energy sources


Working together towards a better environment.

logo & identity


It's a valid marketing position to sell the idea of cost saving products through renewable energy. However, Breen took the challenge to transition Soleda from a retailer of energy-saving products to an advocate of a better environment.
mockup Soleda letterhead en business cards

one step further

The former website focused primarely on cost saving products and felt somewhat technical. By figuring out the goals of the customer and by reimagining what the brand could be, the look and feel of Soleda completely changed. The focus shifted towards championing a better environment and making a deeper connection with the customer, sharing this common goal.
Soleda logo in white with green background
mockup Soleda stationary with cylinder, notebook en pencils
image of webpage Soleda
image of webpage Soleda on mobile