Creating an awesome day.
logo, identity & website
Chris den Boon
the triangle as a symbolCJW consists of a close-knit team of young entrepreneurs who needed an identity for their newly established events agency. One that reflects their ambition. Because they’ve known each other from a young age, they would like to see the triangle reflected in their new logo as a symbol for their unity.
the approachThe events that CJW Events provides include company outings, festivals and weddings. This required an identity with two faces that can appeal to both the private market and the business market. Looking for a color that fits well with anthracite and one that increases it’s range, a vibrant and energetic color has been chosen. The logo consists of the abstracted letters C and J, together forming the W.